Blog #Two

What can professional blogs do for businesses such as Snapple? (Summarized)

Professional blogs are a fast, easy way to connect with customers, promote new products and sales, and promote company awareness while improving the view others have of the company. Blogs are great for communicating with customers by getting feedback on current products and posting product tutorials. Promoting new products and sales is done by talking about product releases and answering community questions. Promoting company awareness is achieved by keeping up with the latest technology and trends, and creating ease of access to the company.

Sources: 

Zahorsky, D. (2013). What a Business Blog Can Do For You. Retrieved from about.com: http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm

Watson, S. (2013). 7 Ways to Use a Blog to Promote Your Business. Retrieved from Steve Watson Online: http://www.stevewatsononline.com/7-ways-to-use-a-blog-to-promote-your-business/