What can professional blogs do for businesses such as Snapple?
Professional blogs are a fast, easy way to connect with customers, promote new
products and sales, and promote company awareness while improving the view others have of the company.
Having a professional blog would be a great way for
Snapple and other companies to connect with customers and others who are
interested in their company. According to Darrell Zahorsky, a business blog is "a corporate tool for communicating with customers or employees to share knowledge and expertise. Blogs are an excellent method to share a company's expertise, build
additional web traffic, and connect with potential customers."
While communicating with customers, it is important to promote new products. This can help them to feel important, or like they are the first to know about something new. Not only does a blog have the ability to promote new products, it also gives a business the opportunity to get feedback on current products. Some of Steve Watson's ideas on using a blog to promote your business include:
- Writing a tutorial on your product
- Talk about product releases
- Answer community questions
- Share reviews and feedback
Doing this will promote your products and increase your sales.
However, it could be dangerous to have a blog if you don't know what you're doing. If your blog is ugly or unorganized, you might lose consumer respect and it could result in a loss of sales/customers. Being sure to keep up with the latest technology and trends is crucial for success in any business, no matter how big or small. But, doing so will result in a positive outlook from others towards your company.
Improving your company's blog will help you to connect with customers, give you the opportunity to promote your products, and give you the chance to let your company shine. Help your company grow and be more successful by either creating or improving your blog. Your customers will appreciate it!
Sources:
Zahorsky, D. (2013). What a Business Blog Can Do
For You. Retrieved from about.com:
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
Watson, S. (2013). 7 Ways to Use a Blog to Promote Your Business. Retrieved from Steve Watson Online: http://www.stevewatsononline.com/7-ways-to-use-a-blog-to-promote-your-business/
